Final Question 1

Herbert Bayer Great Ideas

Bayer's "Great Ideas" advertisement associates corruption, gambling, and excess, with women, implying a negative correlation between the two. Compared to advertisements now, there is certainly an association between women and corruption, but it has a more positive implication than Bayer's ad. In many of the ads I found online, there were many pictures of scantily clad women, and although in most cases the idea of excess was not portrayed, the idea of sexual corruption was very strong throughout. In the ad below, you can see how the idea that "sex sells" is strongly tied to a large portion of advertisements today.

 Many contemporary ads, portray this corruption in a positive way, unlike Bayer's ad. In terms of changing, the correlation of corruption and women is not really different, it's focus has just shifted. You can still find advertisements showing women associated with excess as well, such as the one below.

Excess is portrayed here in a positive light as well, and using women to emphasize corruption in a positive way is also present.

Generally, what I found was that compared to Bayer's ad, the actual content of contemporary ads has shifted in the direction of sex and corruption, and more importantly, the idea that corruption and excess are negative things has switched completely to the opposite end of the spectrum.